Posts Tagged ‘social SEO’
Content Marketing Optimization – SES SF 2010
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TopRank Online Marketing CEO Lee Odden gave a solo presentation at Search Engine Strategies 2010 on content marketing optimization. Following is a summary of Lee’s comprehensive presentation including 10 essential steps for your organization to achieve success.
The core of any search or social media marketing program focuses on content. But what exactly is content marketing? It’s creating and distributing relevant content to attract, acquire and engage customers which you know detailed information about.
It’s different than search – where you’re seeking in-demand phrases and creating content. In content marketing, which grew out of the B2B marketing space, you’re developing personas. In addition to this you should activate the intersection of search and content marketing.
Customers are expecting more. It’s not enough anymore just to publish features/benefits and expect someone to buy something. First they search, then they ask their friends, then they purchase. Sales cycles are getting longer and consumers are getting smarter.
Content is why search exists – to organize the world’s information. Content is also an outcome of social interactions. And, search engines are indexing much of that social content.
BIGLIST Social SEO Blogs Update 031110
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Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe.
LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms. Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest.
- Frank Thinking About Internet Marketing – Frank Reed blogs on several sites including Marketing Pilgrim and Biznology. Here, he shares is talented writing skills to tell stories about SMB internet marketing topics. This isn’t a how to blog, it’s a broader topic and things to think about blog as the name implies about Search, Mobile, Social and Local.