Posts Tagged ‘Press Release Optimization’
3 Things You Should Know About the New PRWeb
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As a longtime customer of PRWeb, I’ve seen many changes over the years. The oldest optimized press release I could find of mine that’s still online dates back to mid 2001 and in the years since, it’s been an evolving relationship moving from customer to consultant.
From the days of talking new features as a super user with founder David McInnis to our current role as search and social media consultants, the focus on innovation and serving customers has always been a mutual focus. I’ve had the pleasure of getting to know Vocus Product Manager for the PRWeb, Jiyan Wei, Director of Online Marketing, Meg Walker and Vocus CMO Bill Wagner as well as other members of the Vocus team and they’ve been working very hard to make an array of substantial changes to the PRWeb platform to better serve customers.
PRWeb innovated the entire idea of the optimized press release and was in use by hundreds if not thousands of SEOs long before any other wire service thought to start following their lead and offer SEO friendly features. Now PRWeb has launched a new design, site architecture, press release templates and resource center that provides even greater Search Engine Optimization and Social Media exposure benefits.
Here’s a quick video tour of the all new PRWeb that’s worth a look:
The Role of News in Blended Search – Observations & Best Practices
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We’re starting this Spring Break week off with a very rare guest post from TopRank Marketing client, Jiyan Wei. Jiyan is Director of Product Management at Vocus, Inc. where he drives product platform strategy and roadmap execution for PRWeb. I’ve presented on panels with Jiyan several times at search marketing conferences, talking about the virtues of search, social media and public relations, finding him to be a very strategic and smart marketer. We’ll be co-presenting at the upcoming MarketingPros B2B Forum in May on Content Optimization and Marketing.
In this post, Jiyan discusses the progression and importance of news content in blended search:
Once upon a time, Page 1 had a special meaning for PR practitioners and business owners alike.
It meant that for one day, they had received the pole position in the consciousness of the consumer, who would hopefully transition from newspaper consumer into business customer. For businesses – both local and global alike – Page 1 either meant an outpouring of business or pending doom.
5 Tips To Optimize Press Releases For Search From PRWeb – SESNY
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TopRank Online Marketing has been working with PRWeb providing SEO consulting services for nearly one year. PRWeb was founded in 1997 to help small businesses and communications professionals leverage the web to share their news directly with the public. As part of this process PRWeb lead the way for the “direct-to-consumer” press release, enabling companies to communicate their news directly to customers, prospects, analysts and the media.
During the past decade, PRWeb has reshaped the traditional press release and changed how companies large and small distribute news. Innovations of PRWeb over the years include:
- Search engine optimization (SEO) for press releases to increase the visibility of news in search engines like Google and Yahoo!
- Social bookmarking tools like trackbacks and bookmark links to take advantage of the explosion in social networking
- Really Simple Syndication (RSS) to increase the distribution potential of news and built the industry’s largest RSS network
- Allowing customers to include podcasts along with their news to increase the impact of their news release
- The “Feature Video” allowing customers to leverage the video content from popular sites like YouTube to bring their news to life