Posts Tagged ‘Poll’
SEO Tops Digital Marketing Tactics for 2011
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Here we are just past the halfway mark in 2010 and we’ve tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011? The number one answer? Not social media, not email marketing.
The top digital marketing tactic for OMB readers in 2011 is Search Engine Optimization
Our poll this year provided 44 different answers to choose from ranging from display advertising to no holds barred spam. Over 200 readers took the poll and made their choices. While there are many signs of marketing budgets making a recovery, the vast majority of marketers are still focused on planning the most efficient and effective online marketing mix they can for the new year.
Hopefully the responses from our poll will be helpful in making those choices as budgets and strategies are planned for 2011.
The top responses in this year’s survey reflect a more holistic perspective that includes search, social media, advertising, content and email. While social media marketing continues to get a lot of media attention and companies are investing more ($1.2 billion 2011, Forrester), search marketing (PPC and SEO) gets the lion’s share of digital marketing budgets ($20.7 billion 2011, Forrester).
Take the 2011 Digital Marketing Poll
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It’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email. Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a certain over-optimism about what the social web can do for a company’s bottom line.
With the economy recovering slowly, what will 2011 bring? Are social media and content marketing the glue that brings multi channel marketing together? Is 2011 finally the year for mobile? Will companies focus on more holistic online marketing?
We’d love to hear your opinions in the 2011 TopRank Digital Marketing Poll. Please take the poll here and share it, post it, bookmark it, like it and lick it if you want:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Thank you for taking the poll and we’d sincerely appreciate your help promoting it. We even have an awesome short URL for you to share: http://tprk.us/dm2011
Blog Fun: Vote Your Favorite Header for Online Marketing Blog
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Online Marketing Blog has been toying around with a new blog header and thought it would be best to get your opinion on which design we should choose.
In the upper left corner of this post there are 5 different headers to check out, each with it’s own name. Click on each one and the header will change – see what you think.
Once you decide which one you like best, please vote below!
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
We’ll let voting run until Friday this week and then we’ll update the blog design with the most popular header. All thanks to you 
Thanks!
© Online Marketing Blog, 2010. |
Blog Fun: Vote Your Favorite Header for Online Marketing Blog |
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Losing Time on Social Media
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Social media is everyone’s shiny object in the digital marketing world. Personally, professionally and otherwise, millions of people worldwide are switching from other information and entertainment channels (or multitasking) for social destinations online and on the mobile web.
I know there are a good number of early adopters that read Online Marketing Blog and since you’re probably prone to trying the latest apps and tools, there are undoubtedly certain types of social media sites that have really turned out to be a time suck.
That assumption leads us to our 60th Reader Poll! (pick up to 3)
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
No, I didn’t include online games of any kind in this poll because, while they can absolutely be social, I consider them to be inherently time wasting. Whereas the sites/tools listed in the poll above have at least the remotest possibility of helping people become more productive.
If your top time waster isn’t listed, please share in the comments. I’d also like know your preferences on topics for future Reader Polls. If your suggestion is picked, we’ll give you credit and a nice juicy link when the poll is run.