Posts Tagged ‘Other Events’
How to Cultivate Social Media Success
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Sponsored by JenKaneCo, well known social media evangelist Brian Solis recently gave a presentation to an enthusiastic group of marketers in downtown Minneapolis to introduce the concepts behind his new book: Engage! The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. The following is an overview of his presentation:
Relations vs. Relationships
There’s something interesting that’s happening right now on the web: relations are starting to matter more than relationships. The key lesson for marketers, and what the rest of this overview discusses, is that people will engage around content that compels them in networks where that content spreads.
We are all going to have to shift from relationships to relations: having more thinner (but still relevant) connections is starting to matter more. As a marketer, this shifts the power balance. People are connecting around psychographics rather than demographics, and this means four degrees is the new six degrees of separation. In plain English: we’re all becoming better connected and users are vitally important to the equation of how information spreads.
10 Reasons Why Your Analytics Are Failing & 13 Tools To Help
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Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.
Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources and keywords without tying it all together. In most cases, there is a tremendous amount of insight that can be used to make smarter marketing decisions, but most companies barley scratch the surface. At the OMS Minneapolis event last week Adam Proehl gave an excellent presentation on analytics failures and successes. I’ve taken my notes from that presentation and combined them with my own opinions to create this list.
10 reasons why your web analytics are failing:
You speak numbers to non-number people.
It takes a numbers person to dig though large amounts of analytics data, figure things out, and draw conclusions. However, most people aren’t “numbers” people.
Win a Free Pass to Online Marketing Summit Minneapolis
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It’s that time of year again and the ClickZ Online Marketing Summit will arrive shortly to the Minneapple, Friday June 25th. The conference organizer has generously donated a free pass to the 1 day workshop for us to give away here on Online Marketing Blog.
The agenda covers everything from Social to SEO to B2B Blogging to Email Marketing. You’ll be able to learn from a mix of client side marketers and agency subject matter experts on cutting edge strategies for more successful online marketing programs.
Companies presenting include HubSpot, Cargill, Exact Target and many others. I’ll be giving the opening keynote presentation on SEO and the Social Web:
Core to many search marketing strategies is “Fish where the fish are” and the fish are decidedly hanging out on Google. YouTube, Gmail, Blogger.com and other online services from Google make its presence ubiquitous in the online marketing world. Now imagine if your website disappeared from Google tomorrow. What would that do to your marketing, your business? Google and search engines present a tremendous opportunity to attract new business, but it’s important to diversify online marketing in a way that also benefits overall search marketing. For many companies, a relationship with customers is worth a lot more than a click, pageview or inbound link.
7 Common Social Media Marketing Problems and Their Solutions
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This post is part 2 on Social Media Marketing Best Practices from IMS Minneapolis. The first post featured Brad Smith from Best Buy who offered insights into their social media principles, guidelines and learnings.
This post includes liveblog notes from the presentation given by Adam Singer of TopRank Online Marketing. Adam opened up noting that according to a research study by Russell Herder and Ethos Business Law, 14% of executives are unsure of social media, yet 70% expect to spend more.
That set the stage for some of the common obstacles and barriers to social media adoption which he focused on in: 7 Common Social Media Problems and their Solutions.
1. Flying blind
Many companies chase social media tactics with no idea about the who, what, when and where of the social web. It’s essential that companies first develop a listening program to answer those “W” questions. Listening through social media monitoring is critical to understanding brand, competitors and key terms relevant to your audience on the social web. Without a smart listening effort, companies miss key opportunities: marketing, customer service, sales, recruiting, partnering and public relations.