4D Impressions

Hot:

Acording to James Lamberti of comScore, AOL gets the highest percentage of paid clicks at 24%, followed by Google at 13%, Yahoo at 11%, and MSN at 8%.

I have always advised clients to balance their organic search strategies with PPC campaigns. I never had any data on the subject and I hadn’treally given much thought to the question of balance until recently. My general advice on this subject reveals my hunch that the sum of reaching the two parts of search results (organic and paid) is greater than top visibility in either section separately. I believe that some folks are more inclined to select

PPC ads because they see the same domain represented in high organic positioning and vice-versa. Perhaps this increases trust or it’s just a Blink-like reaction. I haven’t found much research on this subject, but I’ll bet it’s important. I’ve also seen data (in passing) that indicate organic results are 80% more likely to attract a click than PPC ads; this is a generalization of course – there are many search engines and many PPC systems. If this is even slightly the case, anyone that performs an ROI calculation for PPC versus blogging/long-tail organic results is likely to be missing this very important factor.