Posts Tagged ‘Online PR’
5 Tips on Twitter Chats Plus 8 Marketing & PR Chats to Follow
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There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people together is the Twitter chat. I’ve been involved with about 5 or 6 different Twitter chats as a guest and they are a unique experience. In this post I’ll share my observations about what seems to work, some logistics and a few examples of some well-run Twitter chats for the marketing and PR verticals.
1. Pick a great hashtag – The hashtag ties your Twitter chat together. It should reflect the topic and be intuitive. Examples might be: #poetry #crmchat or #seo411 – Here’s a list of over 150 chats, topics and the times they run at: Twitter Chat Schedule.
3 Things You Should Know About the New PRWeb
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As a longtime customer of PRWeb, I’ve seen many changes over the years. The oldest optimized press release I could find of mine that’s still online dates back to mid 2001 and in the years since, it’s been an evolving relationship moving from customer to consultant.
From the days of talking new features as a super user with founder David McInnis to our current role as search and social media consultants, the focus on innovation and serving customers has always been a mutual focus. I’ve had the pleasure of getting to know Vocus Product Manager for the PRWeb, Jiyan Wei, Director of Online Marketing, Meg Walker and Vocus CMO Bill Wagner as well as other members of the Vocus team and they’ve been working very hard to make an array of substantial changes to the PRWeb platform to better serve customers.
PRWeb innovated the entire idea of the optimized press release and was in use by hundreds if not thousands of SEOs long before any other wire service thought to start following their lead and offer SEO friendly features. Now PRWeb has launched a new design, site architecture, press release templates and resource center that provides even greater Search Engine Optimization and Social Media exposure benefits.
Here’s a quick video tour of the all new PRWeb that’s worth a look:
7 Benefits of Partnering SEO & PR
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There are many intersections between earned media and organic search engine rankings, so it makes sense that they would work well together. The PR industry is in an interesting situation right now with so much of the traditional media world moving to digital media. Whether they admit it or not, journalists rely on PR professionals for a pipeline of stories and information. When journalists lose their jobs, media relations professionals lose an essential reason for being in business.
Even if PR departments and organizations are digitally savvy, there are a good number of reasons (7 in fact) to incorporate search engine optimization into their processes:
Reach Journalists where they’re looking - There are many formal studies as well as our own outreach to the media that have illustrated the changing behavior of journalists, analysts and reporters to use search to do their job of research and reporting the news. Optimizing news content and digital assets presents a significant opportunity to “be” where journalists are looking.
5 Tips To Optimize Press Releases For Search From PRWeb – SESNY
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TopRank Online Marketing has been working with PRWeb providing SEO consulting services for nearly one year. PRWeb was founded in 1997 to help small businesses and communications professionals leverage the web to share their news directly with the public. As part of this process PRWeb lead the way for the “direct-to-consumer” press release, enabling companies to communicate their news directly to customers, prospects, analysts and the media.
During the past decade, PRWeb has reshaped the traditional press release and changed how companies large and small distribute news. Innovations of PRWeb over the years include:
- Search engine optimization (SEO) for press releases to increase the visibility of news in search engines like Google and Yahoo!
- Social bookmarking tools like trackbacks and bookmark links to take advantage of the explosion in social networking
- Really Simple Syndication (RSS) to increase the distribution potential of news and built the industry’s largest RSS network
- Allowing customers to include podcasts along with their news to increase the impact of their news release
- The “Feature Video” allowing customers to leverage the video content from popular sites like YouTube to bring their news to life