Posts Tagged ‘Online Marketing Summit’
10 Reasons Why Your Analytics Are Failing & 13 Tools To Help
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Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.
Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources and keywords without tying it all together. In most cases, there is a tremendous amount of insight that can be used to make smarter marketing decisions, but most companies barley scratch the surface. At the OMS Minneapolis event last week Adam Proehl gave an excellent presentation on analytics failures and successes. I’ve taken my notes from that presentation and combined them with my own opinions to create this list.
10 reasons why your web analytics are failing:
You speak numbers to non-number people.
It takes a numbers person to dig though large amounts of analytics data, figure things out, and draw conclusions. However, most people aren’t “numbers” people.
Lee Odden On SEO And The Social Web – OMS Minneapolis Keynote
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Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and social media and provided key takeaways for companies on achieving success.
As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful daily. Following is a summation of this info-packed presentation:
What would happen if your Google traffic disappeared tomorrow? What impact would that have on your marketing and your business? For many, this could be disastrous. This highlights the importance of diversifying your brand’s referring sources and share of voice around the web.
Search and social are intersecting in many ways: when you look at a comparison of the top search engines, more and more of the engines themselves are on social platforms, and more of the results on the big engines are social.
Think about amplifying the results you are getting from natural SEO by amplifying your content through social channels.
Google dominates search, but should it dominate your marketing?
Lee shared some stats that help support the diversification of your traffic and digital influence:
Online Marketing Summit Minneapolis 2010
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In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th. OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.
Best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy are planned for each OMS event. Aaron Kahlow and the OMS team have assembled a great group of thought-leaders, authors, world-class brand marketers and leading online practitioners from companies like: Kodak, REI, DuPont, Wharton, Google AdWords and of course, TopRank Online Marketing, to share their experiences and successes from the front lines of internet marketing.
At last year’s OMS Minneapolis event, I presented on “Making a Case for Social Media Marketing“. This year I will be presenting on what I believe to be the most important trend that combines the best of SEO, Social Media and Online PR: Content Marketing Optimization.
Here are the details of that session: