Posts Tagged ‘Microblogging’
5 Tips on Twitter Chats Plus 8 Marketing & PR Chats to Follow
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There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people together is the Twitter chat. I’ve been involved with about 5 or 6 different Twitter chats as a guest and they are a unique experience. In this post I’ll share my observations about what seems to work, some logistics and a few examples of some well-run Twitter chats for the marketing and PR verticals.
1. Pick a great hashtag – The hashtag ties your Twitter chat together. It should reflect the topic and be intuitive. Examples might be: #poetry #crmchat or #seo411 – Here’s a list of over 150 chats, topics and the times they run at: Twitter Chat Schedule.
5 Steps to Build a Twitter Marketing Strategy
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So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.
First things first. Who are you trying to connect with?
1. Describe your target audience on Twitter. If you’re not an active participant on Twitter, then research. Do the homework and write it down, including Twitter handles of actual target users. If you’ve been able to go so far as develop a persona that represents your customers that spend time on Twitter or social media sites in general, that’s even better.
The first step in scoring is knowing all about the goal.
2. What outcomes are expected from Twitter participation? Besides being able to say you have 50,000 followers, of course. Incidentally, we experiment with Twitter accounts and those that have a substantial number of followers do not always result in the the most retweets and web site visits. This is important in the fans/friends/followers game. It’s not how many connections you have, it’s who you’re connected with that determines the propagation of tweets, spread of links, traffic, etc.
3 Tools to Help You Share Microcontent Online
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Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters. These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics:
- There are nearly 40,000 Tweets a minute, according to TweeSpeed
- Last year, Tweets grew 1,400%, while traffic to Twitter.com grew around 1,100%
- More than 60 million Facebook status updates are posted every day
When it comes to microblogging sites, customers and prospects are either there, or those that influence them are. Microblogging can take on a life of its own – with users making connections, developing relationships and publishing content all from within.
Are you unsure of how to best leverage microblog connections and microcontent for other online marketing efforts? One answer: cross-publishing or syndicating microblog content to other channels.
Fortunately today there are several tools available to help you and here, are three: