Posts Tagged ‘lee-odden’
Make The Right Moves at SES San Francisco 2010 – TopRank Liveblogging
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Search Engine Strategies San Francisco is upon us and marks a watershed year for this event. For the first time the annual August conference hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all-inclusive digital marketing experience.
In addition to TopRank Online Marketing CEO Lee Odden presenting on several sessions as both speaker (Content Marketing Optimization & Blog SEO) and moderator (Selling Search to the C-Suite), TopRank team members (myself and Mike Yanke) will be out in force liveblogging the event.
During the 2009 conference we put together the “Search and Social Media Puzzle“. Our 2010 conference coverage will be no different. Online Marketing Blog readers won’t miss a thing. We’re all familiar with such phrases as “content is king” and “context is queen.” So this year, we’ll be helping you outsmart competitors, think strategically and “make the right moves” with expert advice from industry thought leaders.
See below for a brief outline of some of the cutting-edge sessions we’re planning to cover right here on Online Marketing Blog:
Lee Odden On SEO And The Social Web – OMS Minneapolis Keynote
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Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and social media and provided key takeaways for companies on achieving success.
As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful daily. Following is a summation of this info-packed presentation:
What would happen if your Google traffic disappeared tomorrow? What impact would that have on your marketing and your business? For many, this could be disastrous. This highlights the importance of diversifying your brand’s referring sources and share of voice around the web.
Search and social are intersecting in many ways: when you look at a comparison of the top search engines, more and more of the engines themselves are on social platforms, and more of the results on the big engines are social.
Think about amplifying the results you are getting from natural SEO by amplifying your content through social channels.
Google dominates search, but should it dominate your marketing?
Lee shared some stats that help support the diversification of your traffic and digital influence:
New Google Design & Not Entirely Unlike Jeremiah Owyang
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No this is not linkbait using Jeremiah’s name. Read on to find out what this “not entirely unlike” business from Google is all about and what it has to do with him.
A while back I wrote about the new design Google is testing (which I like a lot) that adds a third column to search results along the left side. It’s come and gone a few times since then as I move about the country and as Google reveals it for testing.
As of this morning, Google is delivering the new design to me again and I noticed something different after doing a search on my name. (Admit it, you Google your own name too!) At the bottom of the new column it shows an unconventionally named, “Not entirely unlike” result. What kind of label is that? It reminds me of the slang phrase, “it doesn’t suck”.
With the addition of Google Profiles and real-time search as well as many other sources, it’s interesting that Google is making such a distinction at the individual level. However, it’s not just people being referenced as “Not Entirely Unlike”.
