Posts Tagged ‘Interviews’
Video Interview: Dave Roth of Yahoo
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Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.
Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search? What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.
Click here to view the embedded video.
Thanks Dave!
Blog: Industrial Strength SEM
Twitter: DaveRothSays
The video is available in 480 and 780 formats as well, just click on the size drop down.
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10 Essential SEO Interviews
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I started interviewing people in the search marketing industry long ago (inspired by Aaron Wall) as a way to provide access to search marketing practitioners, pundits and employees at search engines. Beginning in 2005 with this interview with Brett Tabke from WebmasterWorld & Pubcon, interviews with search marketing types have been posted here covering a variety of search marketing topics.
The search engine marketing industry changes often, so it’s pretty interesting to see some of the predictions made in some of those older interviews. Below are 10 more recent SEO interviews from client side practitioners or search engine employees that you can get a lot of value from in terms of understanding how facilitating SEO works in organizations, SEO and social media, resources, tools and specific SEO tips.
Vanessa Fox – Ex Googler, now at Nine by Blue on Marketing in the Age of Google
Matt Evans of Monster.com on Agency vs. In-House SEO
Michael Nguyen of Shopzilla & Bizrate.com on Huge Ecommerce Website SEO
Scott Skurnick of Edmunds.com on Enterprise SEO
Dan Perry, SEO Director at Turner Broadcasting on Big Brand Publisher SEO
Tim Ash of SiteTuners on Landing Page Optimization
CMO Cowboy: Jeffrey Hayzlett on Social Media, ROI & SES San Francisco
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Photo credit hayzlett.com
Jeffrey Hayzlett is the former CMO at Kodak and author of “The Mirror Test: Is Your Business Really Breathing?”. You might have seen him on Celebrity Apprentice with Donald Trump or speaking at a variety of industry conferences. He hails from South Dakota and considers himself a cowboy. Unfortunately, I couldn’t find any photos of him online with a cowboy hat.
I connected with Jeff yesterday morning to talk about his success with social media, corporate change, Kodak, ROI and his upcoming keynote presentation at SES San Francisco.
Jeff, it was great to finally “meet you” on the Beancast recently and thank you for inspiring the idea behind a pretty popular blog post “Why Do So Many Companies Suck at Social Media” which has had well over 1,100 retweets and multiples of that in page views.
Why do you think companies are having a hard time with social media?
I think most companies just don’t understand it. There are some fundamental conflicts that they have. The biggest piece about social media is listening. That’s it. It’s listening to customers. A lot of companies just don’t get it.
Video: Marketing Lessons From the Greatful Dead
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Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History“. A longtime fan of the Dead, David co-wrote the book with HubSpot co-founder and fellow deadhead, Brian Halligan to share the brilliant innovations the Dead brought to the business of marketing music and building an incredibly passionate community of brand enthusiasts.
While we were both speaking at the Vocus User’s conference in Washington D.C. last month, David took a few minutes with me to do the following video interview on his new book:
Here’s a summary of the book and the lessons we can all learn about marketing, social media principles and thinking outside the “rules” of business as usual: