Posts Tagged ‘Interactive Marketing’
Socialnomics a people driven philosophy
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Thinking Critically About Web Video
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Web video is hot. Some say your chance to be a pioneer.
How hot, and how much of an opportunity? Recent reports from comScore, consistently say more than 80% of the total U.S. Internet audience views online video in a given month. YouTube’s fact sheet states every minute, 24 hours of video is uploaded to the network and 2 billion videos are being watched per day.
All this popularity has of course been driving a trend with marketers: the desire to create video as part of their digital marketing mix. Except sadly, it’s almost never approached strategically.
Agency-side marketing/PR/digital pros: how many times have you had a client approach you after creating a web video and said “hey, we made this video, now make it go viral!”
Client-side marketing professionals: how many of you have had a CMO suddenly discover web video, only to enthusiastically push the team to concept something “because our competitors are doing it.”
Due to these mistakes (and many others) most companies get web video dead wrong. Their content is too advertorial, there is a lack of genuine reason anyone would want to watch it, let alone pass it on. It doesn’t pass the all important “so what” test of web content and feels contrived or lacks creativity. And these are actually just surface level problems, it goes deeper than that.
Can a Business Utilize the Power of Facebook?
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By now, most people know what Facebook is. Yes, Facebook is a social utility, but what does that mean? How it works and what it can do for the business person – and this is where its true power lies.
For the business person, it means that your business contacts, your profile, business groups, targeted prospects, social media applications (and many other), can all be under one online roof. It means that through information sharing, you can find more opportunities to network with other business people. Not to mention the opportunity to be a better resource to more people in your market.
Here are 8 more reasons to start using Facebook for business today.
1. The very nature of Facebook is viral.
Here’s just one example.
Each time you log into Facebook, the home page gives you updates of everything your connections have done that they chose to share since the last time you logged in via their profile. And when people visit yours, your mini-feed at the top of your profile page is one of the first things they’ll see, which contains your own updates.
Benefits of using Twitter in Business
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For businesses, there are a number of benefits to using Twitter. Many of which deal with the real-time gathering of information. Here are some ways that businesses should be leveraging Twitter.
- Participating in Industry Conversation – your target audience and/or potential prospects are on Twitter where they may be discussing their frustrations or are communicating positive experiences. Why not be a part of that? Participate in the conversation when it makes sense to do so. Thinking of Twitter as the newest type of social mixer to engage with your industry.
- Brand Awareness – businesses can use Twitter to keep their brand top of mind. Whether you are Gene Simmons (@genesimmons) promoting an upcoming Kiss concert in Windsor, Canada or Toys R Us (@ToysRUs) promoting the latest Transformer toys, Twitter allows a business to keep their brand out there for people to engage with.