Posts Tagged ‘Google’
Socialnomics a people driven philosophy
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10 Reasons Why Your Analytics Are Failing & 13 Tools To Help
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Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.
Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources and keywords without tying it all together. In most cases, there is a tremendous amount of insight that can be used to make smarter marketing decisions, but most companies barley scratch the surface. At the OMS Minneapolis event last week Adam Proehl gave an excellent presentation on analytics failures and successes. I’ve taken my notes from that presentation and combined them with my own opinions to create this list.
10 reasons why your web analytics are failing:
You speak numbers to non-number people.
It takes a numbers person to dig though large amounts of analytics data, figure things out, and draw conclusions. However, most people aren’t “numbers” people.
Tell All Q&A With Google’s Maile Ohye – SES Toronto Morning Keynote
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Maile Ohye, Senior Developer Programs Engineer, Google delivered the morning keynote on day two of Search Engine Strategies Toronto. Maile discussed Google’s approach to helping site owners and shared answers to burning questions from the moderator and audience.
The format was a Q&A, and the following is a summary of the best questions and answers from the session.
How did you get to Google?
I studied computer science/artificial intelligence in college. From that point on, I went into information retrieval and then joined the department of defense. Then I took some time off, and eventually joined Google. I’ve now been at Google for 5 years.
After a previous update, we heard a story of someone ranking #1 who lost positioning (and was previously making $10,000/month just from that one ranking). The same thing again seems to be happening with the Mayday update. What exactly is that it?
10 Easy Local SEO & Online Marketing Tips
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There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Iinternet to find information about local companies and 82% use search engines (Webvisible & Nielsen). That means there’s a lot of opportunity for local SEO.
Recently I attended GetListed.org’s Local University in Minneapolis which focused on how to optimize web sites for local search. Out of all the good information that came out of the event, here are 10 easy things you can do today to optimize sites and content to attract local customers.
1. Claim your profile.
It’s as simple as logging into Google Places, Bing Local and Yahoo Local and walking through the verification steps which include a phone call or post card to verify your address.
2. Upload Pictures.
The local sites listing services like to provide their users with pictures of your business. To help ensure that they see some good pictures, upload your own. They don’t have to be professional photos, but they will represent your business so make sure they are decent.