Posts Tagged ‘facebook’
Socialnomics a people driven philosophy
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Why Small Businesses Shouldn’t Take Social Media for Granted
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This post originally appeared on the American Express OPEN Forum.
It seems like social media is everywhere these days. But the 2010 Business Monitor United States report — commissioned by UPS — shows that when it comes to small- and medium-sized businesses, social media is still a missed opportunity. A mere 24% of respondents said they’ve received sales leads from social media, with just 1% citing it as a factor for business growth.
The data would appear to indicate that in spite of all the positive press that social media gets, and all the use cases we’ve seen emerge over the past few years, small business owners are taking social media for granted. When done right, social media can be a valuable source for customer acquisition, retention and satisfaction. Here a few reasons to help drive the value home.
Information is There for the Taking
Ignorance is not bliss when it comes to the web. Ignoring, avoiding or just not looking at what people are sharing online about your small business or your competitors is just plain lazy.
Can a Business Utilize the Power of Facebook?
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By now, most people know what Facebook is. Yes, Facebook is a social utility, but what does that mean? How it works and what it can do for the business person – and this is where its true power lies.
For the business person, it means that your business contacts, your profile, business groups, targeted prospects, social media applications (and many other), can all be under one online roof. It means that through information sharing, you can find more opportunities to network with other business people. Not to mention the opportunity to be a better resource to more people in your market.
Here are 8 more reasons to start using Facebook for business today.
1. The very nature of Facebook is viral.
Here’s just one example.
Each time you log into Facebook, the home page gives you updates of everything your connections have done that they chose to share since the last time you logged in via their profile. And when people visit yours, your mini-feed at the top of your profile page is one of the first things they’ll see, which contains your own updates.
3 Tools to Help You Share Microcontent Online
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Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters. These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics:
- There are nearly 40,000 Tweets a minute, according to TweeSpeed
- Last year, Tweets grew 1,400%, while traffic to Twitter.com grew around 1,100%
- More than 60 million Facebook status updates are posted every day
When it comes to microblogging sites, customers and prospects are either there, or those that influence them are. Microblogging can take on a life of its own – with users making connections, developing relationships and publishing content all from within.
Are you unsure of how to best leverage microblog connections and microcontent for other online marketing efforts? One answer: cross-publishing or syndicating microblog content to other channels.
Fortunately today there are several tools available to help you and here, are three: