Posts Tagged ‘Enterprise SEO’
Enterprise Level SEO Is Not For The Weak
| Hot: |  |  | | | |
Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.:
- Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
- Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
- Guillaume Bouchard, SES Advisory Board & President, Back Azimuth Consulting
As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed. So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content. Enterprise is difficult because management of a lot of content and people is difficult to scale.
A recurring theme at the SES sessions I’ve attended this year is the importance of communicating SEO in a language that non-search professionals (high level executives) will understand. TopRank CEO Lee Odden even offered the presentation ‘Selling Search to the C-Suite.’
Let’s identify the problems a C-level executive may have with a fairly basic statement that illustrates the positive results of an SEO campaign:
Monster SEO: Interview with Matt Evans of Monster.com
| Hot: | | | | | |
Spotlight on Search Interview with Matt Evans of Monster.com
There simply is no substitute for well rounded experience over a period of time to give a search marketer perspective and the skills to handle a variety of problems. Add to that “sink or swim” SEO training and you have a guy like Matt Evans, SEO Manager at Monster.com. In this interview, Matt is generous with sharing his experiences working agency side and in-house, insights toward code SEO, the new Google design, social media, advice for marketers that want to enter the Search Engine Marketing field and how SEO is a lot like Rugby.
You’ve worked both on the agency side and now as an in-house SEO Manager for Monster.com. Can you share a bit about that journey and what are some of the big differences between working on the client side vs. agency? What do you like most about working in Search?
Best Practices In SEO And Marketing: IMS MN 2010
| Hot: | | | | | |
At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:
- Alex Bennert – Chief Search Strategist at The Wall Street Journal
- Brian Kleisner – Search Engine Marketing Manager for FindLaw
- Bill Leake – CEO of Apogee Results
The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between. Following is a summary of each presenter’s top points:
Alex Bennert – Chief Search Strategist at The Wall Street Journal
Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools. The information provided in webmaster tools has grown significantly since they have implemented it.
Her favorite addition is the “breaking data” feature, which tells you all of your top keywords driving traffic to the site. You can use this to see terms that gain a high volume of impressions but a low volume of clicks. From this, you’ll know that the page can be optimized better to potentially get more clicks.
Enterprise SEO Interview with Scott Skurnick of Edmunds.com
| Hot: | | | | | |
Spotlight on Search Interview with Scott Skurnick of Edmunds.com
For every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways. Scott Skurnick has worked in the Search Marketing industry as long as anyone I know on the conference speaking circuit and has a tremendous amount of experience and expertise to share.
In this interview, Scott shares his journey to become Executive Director of Search Engine Optimization and User Insights at Edmunds.com, his take on social media and SEO, scalability of SEO, tips on audits, best practices, tools and more.
You’re a long time consumer products search marketer, having worked at companies like Circuit City, OfficeMax and currently with Edmunds.com. What made you decide to work in the search marketing industry and what do you like best about it?