Advertising & Branding
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Down with in-your-face marketing. Bring on deep, rewarding exchanges.
Today’s consumer is the saviest in history. And we like that. Because we believe consumers are willing to share with a brand when they see a little bit of themselves in it.
- Digital media Planning + Buying
- Affinity + Affiliate Marketing
- Ad Exchanges
- Socially Influential Marketing
- Rich media
- Microsites
- Digital Brand Identity
We hate advertising. But we love brands. Are we crazy? Of course not. We just think that most advertising is designed to shout at people unitl they pay attention.And we’d rather not shout. We’d rather just start compelling conversation between brand and its customer. Engae customers on their terms, where they hang out. Encourage them to share. Then we’d like to measure whether that conversation made the brand, the publisher, and customer happy. And if it didn’t, we’d like to do it better the next time. We think that’s the future of advertising.
Do you?