Archive for June, 2010
3 Essential Small Business Search Marketing Trends
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“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing. As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for products and services to buy.
Even though Search Marketing presents an attractive opportunity to grow online sales, many businesses are too busy running their companies to stay on top of future trends. To that end, here are three search marketing trends worth paying attention to:
1. Online & Offline Marketing Integration - Forrester Research estimates $917 billion worth of retail sales in 2009 were “Web-influenced” in contrast to $155 billion of consumer goods sold online in the same year. Small businesses must pay attention to customer search online influencing offline purchases as well as the influence of the in-store experience on searching and purchasing online.
2. Mobile Device and Local Search – Companies must recognize consumer trends towards mobile search with the proliferation of smart phones. The web experience has definitively extended beyond the personal computer to mobile devices such as iPhones, Blackberries and iPads. Marketers must understand their customers’ use of mobile search and what the marketing opportunities are.
10 Reasons Why Your Analytics Are Failing & 13 Tools To Help
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Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.
Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources and keywords without tying it all together. In most cases, there is a tremendous amount of insight that can be used to make smarter marketing decisions, but most companies barley scratch the surface. At the OMS Minneapolis event last week Adam Proehl gave an excellent presentation on analytics failures and successes. I’ve taken my notes from that presentation and combined them with my own opinions to create this list.
10 reasons why your web analytics are failing:
You speak numbers to non-number people.
It takes a numbers person to dig though large amounts of analytics data, figure things out, and draw conclusions. However, most people aren’t “numbers” people.
Twitter Weekly Updates for 2010-06-27
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- I'm fakking of my cigar habit. #
Twitter Updates for 2010-06-25
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- I'm fakking of my cigar habit. #