Archive for November, 2009
Twitter Weekly Updates for 2009-11-22
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- I just got off the phone with a consulting company complaining that Cloud Computing will put them out of business. Interesting philosophy. #
- Live everyday like it is your last and you will never be happier because you will Love more, you will Live more and you will Cherish ALL! #
- The fastest growing segment on Facebook is 55 – 65 year old females. #
- Generation Y and Z consider email passé #
- Google Caffine Update – What Does it mean to You? http://bit.ly/8qVrKF #
- Is You Tube really the 2nd Largest Search Engine in the world? #
- There are over 200,000,000 Blogs – 54% of bloggers post content or tweet daily. Are you one of these people? #
- 25% of search results for the worlds Top 20 largest brands are links to user generated content #
- People care more about how their social graph ranks products and services then how Google ranks them #
- 76% of consumers trust peer recommendations, only 14% trust advertisements – Only 18% of traditional TV ads generate a positive ROI #
- 76% of consumers trust peer recommendations, only 14% trust advertisements #
Google Caffine Update – What does it mean to You?
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I have been reading a lot about the “Google Caffeine” update that will be taking place soon after the holiday season. We receive a majority of our traffic from Google so I have been reading up on this and what is going to be changing in the “Search Algorithm”. It sounds like the interface will not be changing, this update is primarily under the hood: Google is rewriting the foundation of some of its infrastructure. If this pans out well, it is intended to replace Google as we know it today. It seems like Google’s goal is to be more thorough and comprehensive in their crawling of the web. Vanessa Fox reported the following, over at SearchEngineLand: “The newest infrastructure may include ways of crawling the web more comprehensively, determining reputation and authority (possibly beyond the link graph and what’s typically thought of as PageRank), and returning more relevant results more quickly, although Google’s Matt Cutts told me that the changes are “primarily in how we index”.
Impact on keywords: “SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.” Quote from Ben Parr over at mashable.com.