Archive for August, 2009
What Does Viral Mean To Me?
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Wikipedia define Viral Marketing as:
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
Ok so in basic terms how can I apply this to help my business produce sales and leads?
But how?
There are a lot of concepts to viral marketing. Here are 7 important ones:
1: Make people feel something
Create emotion good or bad. Forget about being neutral stand up and be bold and expressive. You want people to:
Links for 8-18-2009
Is Twitter for Business or Is It a Youthful Fad?
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I was reading Information Week this morning and I came across a very interesting article based around Twitter and why CIOs need to understand its corporate power. In the article Bob Evans states, “So you don’t use Twitter, huh? You think it’s a silly productivity drain and solely the province of professional goofballs and teenagers? With zero or less than zero business value?
You couldn’t possibly be more wrong. And at best, your blinders could get you labeled permanently as the backward-looking CIO who’s resistant to new ideas. At worst, your pig-headedness could cost you your job.”
So is Twitter the revolutionary save all to the “Next Generation of Marketing”? My answer would be NO, with a strong But…
Is Twitter a tool that we should all be looking at? To answer that Bob does cite some very strong cases of companies that are currently utilizing Twitter and being successful at it. At 4DImpressions we have customers who are utilizing the power of Twitter and the data that Twitter has within and beyond what most people think Twitter is used for.