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Archive for the ‘Social Media’ Category

The Gen Y Guide to Web 2.0 at Work

Friday, September 18, 2009 @ 09:09 PM Author: Erik Olson
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This is the Greatest example of the Next Marketing Generation.

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Top 5 Most Indispensable Twitter Tools for Marketers

Wednesday, August 25, 2010 @ 02:08 PM Author: Erik Olson
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What’s more important? The quantity of your Twitter following or the depth of your relationships with your followers?

The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount.

This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers.

Notice I mentioned “depth.” However, there must be another side to this coin. The reach. And if you want to have “reach” on Twitter (getting 10+ retweets, for example) on regular basis, chances are you will need a large number of followers.

This article will focus on getting you those numbers.

Specifically, I want to explore how to generate new followers, how to manage your newly found follower surplus and how to turn those shallow relationships into deeper ones using the top 5 most indispensable Twitter tools.

#1: Blast Follow

Blast Follow is indispensable for finding people in your niche (and beyond) and auto-following them with a single click.

How does this help YOU gain more followers? Because of the Law of Reciprocity.

Real Time Storytelling – SES SF

Friday, August 20, 2010 @ 09:08 AM Author: Blog
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real time storytellingFor mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content.  For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic storytelling relationship.

The future may be a stream with the authenticity of the social web and the reach of mainstream media.

Lead by moderator Khris Loux, CEO & Co-Founder, Echo this panel took a bleeding edge look on real-time story telling through an open discussion and Q&A.

Panel participants:

  • Dan Schmidt, Senior Product Manager, CBS Interactive
  • Andrew Lyons, Commercial Director, UltraKnowledge
  • Dermot Waters, Senior Director of Product Development, CNN.com
  • Louis Gray, Managing Director of New Media, Paladin Advisors Group

Moderator:  what is a brief definition of real-time storytelling?

Waters:  Weaving a coherent narrative between disparate conversations.

Lyons:  Real-time story telling is disrupting the idea of an editorial filter.

Waters:  Real-time storytelling isn’t any different than it was 30 years ago; it has just become a participatory conversation as opposed to being broadcast.

Gray:  Real-time storytelling gets to find the most accurate, relevant content and floating that to the top.