Archive for the ‘Corporate Blogging’ Category
Video Interview: Dave Roth of Yahoo
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Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.
Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search? What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.
Click here to view the embedded video.
Thanks Dave!
Blog: Industrial Strength SEM
Twitter: DaveRothSays
The video is available in 480 and 780 formats as well, just click on the size drop down.
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SES San Francisco 2010 Wrap-Up
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QR code on the side of a building? Geek cool.
Last week the West Coast Search Engine Strategies conference moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous Moscone.
As part of Connected Marketing Week, SES included a great mix of sessions. In fact, there were quite a few new sessions and solo presentations such as the one by Andy Beal on Online Reputation Management and the one on Content Marketing Optimization by moi.
Networking events were popular, but of course anything with free booze and thirsty smart search marketers equals popular. Networking opportunities like the black hat / white hat brings an interesting mix of people together. There were specialized training sessions as well and a full exhibit hall. I thought the hall closed a bit early, 3pm, but hey – if the vendors want to go home, let them go home.
White Hat, Black Hat Who? – Mike Grehan & Matt McGowan
Solving Duplicate Content And Multiple Site Issues
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More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content. For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue?
What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This Search Engine Strategies San Francisco session looks at the issues and explores solutions.
Moderator:
Adam Audette, President, AudetteMedia, Inc.
Speakers:
- Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
- Kathleen Pitcher, Senior Manager, Acquisitions Marketing, Pogo.com/Electronic Arts, Inc.
- Michael Gray, Owner, Atlas Web Service
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
What can happen with duplicate content?
It lowers the indexation count on Google, which means the best converting pages might not appear in search results.
Web pages from your shared-content partners’ sites may actually end up getting better search visibility.
What duplicate content does to a searcher, is they end up seeing duplicate pages over and over again which translates into a poor user experience.
Enterprise Level SEO Is Not For The Weak
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Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.:
- Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
- Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
- Guillaume Bouchard, SES Advisory Board & President, Back Azimuth Consulting
As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed. So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content. Enterprise is difficult because management of a lot of content and people is difficult to scale.
A recurring theme at the SES sessions I’ve attended this year is the importance of communicating SEO in a language that non-search professionals (high level executives) will understand. TopRank CEO Lee Odden even offered the presentation ‘Selling Search to the C-Suite.’
Let’s identify the problems a C-level executive may have with a fairly basic statement that illustrates the positive results of an SEO campaign: