Archive for the ‘Search’ Category
Socialnomics a people driven philosophy
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Benefits of using Twitter in Business
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For businesses, there are a number of benefits to using Twitter. Many of which deal with the real-time gathering of information. Here are some ways that businesses should be leveraging Twitter.
- Participating in Industry Conversation – your target audience and/or potential prospects are on Twitter where they may be discussing their frustrations or are communicating positive experiences. Why not be a part of that? Participate in the conversation when it makes sense to do so. Thinking of Twitter as the newest type of social mixer to engage with your industry.
- Brand Awareness – businesses can use Twitter to keep their brand top of mind. Whether you are Gene Simmons (@genesimmons) promoting an upcoming Kiss concert in Windsor, Canada or Toys R Us (@ToysRUs) promoting the latest Transformer toys, Twitter allows a business to keep their brand out there for people to engage with.
Top 5 Search Terms at Online Marketing Blog – Including Pirates
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Here on Online Marketing Blog, we post a tremendous amount of insight on organic search optimization and content marketing related topics each month. But how about the site search tool on our own blog? Who’s searching for what, and why? And what are they finding?
Mining the site search report from Google Analytics can be very useful since it’s an indication of what our visitors want to read more of. Here are the six most popular site search terms for Online Marketing Blog including our favorite, “pirates”.
1. Facebook
With Facebook taking off as a top channel for social media marketing, it’s no wonder that them comes up as our leading search query. Just consider the recent numbers:
- Facebook boasts more than 400 million active users
- 50% of Facebook users log on during any given day
- More than 20 million Facebook users become fans of pages every day
A quick Online Marketing Blog site search for “Facebook” yields recent posts on tools for sharing microcontent, insight on social media advertising and how to leverage channels like Facebook to take advantage of real-time search.
2. Twitter