Archive for the ‘Uncategorized’ Category
Socialnomics a people driven philosophy
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Blogging for Organic Visibility vs PPC Campaigns
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Acording to James Lamberti of comScore, AOL gets the highest percentage of paid clicks at 24%, followed by Google at 13%, Yahoo at 11%, and MSN at 8%.
| I have always advised clients to balance their organic search strategies with PPC campaigns. I never had any data on the subject and I hadn’treally given much thought to the question of balance until recently.
My general advice on this subject reveals my hunch that the sum of reaching the two parts of search results (organic and paid) is greater than top visibility in either section separately. I believe that some folks are more inclined to select |
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PPC ads because they see the same domain represented in high organic positioning and vice-versa. Perhaps this increases trust or it’s just a Blink-like reaction. I haven’t found much research on this subject, but I’ll bet it’s important. I’ve also seen data (in passing) that indicate organic results are 80% more likely to attract a click than PPC ads; this is a generalization of course – there are many search engines and many PPC systems. If this is even slightly the case, anyone that performs an ROI calculation for PPC versus blogging/long-tail organic results is likely to be missing this very important factor.
Google Caffine Update – What does it mean to You?
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I have been reading a lot about the “Google Caffeine” update that will be taking place soon after the holiday season. We receive a majority of our traffic from Google so I have been reading up on this and what is going to be changing in the “Search Algorithm”. It sounds like the interface will not be changing, this update is primarily under the hood: Google is rewriting the foundation of some of its infrastructure. If this pans out well, it is intended to replace Google as we know it today. It seems like Google’s goal is to be more thorough and comprehensive in their crawling of the web. Vanessa Fox reported the following, over at SearchEngineLand: “The newest infrastructure may include ways of crawling the web more comprehensively, determining reputation and authority (possibly beyond the link graph and what’s typically thought of as PageRank), and returning more relevant results more quickly, although Google’s Matt Cutts told me that the changes are “primarily in how we index”.
Impact on keywords: “SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.” Quote from Ben Parr over at mashable.com.